I find what's
costing you
money.
I embed in founder-led businesses, find what's actually costing you money or blocking growth, and build the fix — strategy, technology, or both.
Watch — how I work
Trusted by
I'm not a consultant
who hands you a deck.
I've been building businesses since I was 13 — recording studio, 3D printing company, marketing agency, then a CRO role, then embedded operator work. Punch is the brand for what I've always done: get inside a business, find what's costing money, and build the fix.
I'm an operator who builds the thing.
Three steps. One outcome.
I work like a partner, not a vendor. Understanding the business comes before touching anything.
I get inside your business
Not a surface-level audit. I talk to your team, look at your numbers, understand your systems — and find what everyone's too close to see.
I find what's actually broken
Revenue leaks. Ops chaos. Tech debt. Attribution gaps. I identify the specific things costing you money or blocking your next stage of growth.
I build the solution
Strategy, technology, or both. Custom platforms, growth infrastructure, operational systems — built and handed off, or maintained monthly.
Real work. Real results.
Every engagement answers one question: what's holding this business back?
The operating system your business is missing
I product-led the build of internal platforms that give leadership real-time visibility, automate the work that nobody has time for, and make operations run without the founder in the middle of everything.
- →Executive dashboards & live reporting
- →AI-powered task routing & automation
- →Client portals & internal tools
- →Scoped, designed, and shipped in production
Know exactly which dollars drive revenue
I architected and delivered an attribution platform connecting ad spend directly to closed revenue. No more guessing. No more spreadsheets. The methodology validates 6.2x ROAS at the invoice level.
- →Ad-to-invoice attribution methodology
- →Google Ads, LSA & Meta integration
- →CRM architecture & RevOps
- →Pipeline & demo conversion systems
Cut burn. Revive stalled partnerships. Drive pipeline.
Sometimes the highest-leverage fix isn't technology — it's cutting the right costs, rebuilding the right relationship, or building the outbound machine that should have existed a year ago.
- →Vendor cost reduction & displacement
- →Partnership revival & negotiation
- →Cold outreach infrastructure
- →Go-to-market strategy & execution
Embedded. Delivered.
Whiparound — $120K Engagement, Closed Cold
Closed and delivered a $120K SEO infrastructure engagement after cold LinkedIn outreach. Diagnosed founder's over-reliance on paid CAC, designed and led a 12-month technical and content SEO build to fix unit economics.
NCL — Embedded During Scale from $30K → $110K MRR
Embedded in NCL leadership during the period MRR scaled from $30K to $110K. Product-led the build of Relay (internal ops platform automating 120+ team hours/month) and Ignition (attribution platform validating 6.2x ROAS methodology). Both in active production.
S Cubed — Cut Burn $15K/mo, Revived Stalled Distribution
Active operator engagement. Cut burn $15K+/month (dev costs $28K → $17K, eliminated $4.5K/mo marketing waste). Revived stalled 1,500-clinic distribution partnership with 3PiSquared. Built migration tool processing 284K records in 30 seconds. Currently driving go-to-market and demo pipeline.
Ready to get in the ring?
Start with the free scorecard. Find out what's actually holding your company back.