One offer. Published price.
You should not have to book a call to find out what something costs. There is one pipeline build, one price, and no tier that quietly does less.
The Pipeline Build
The growth engine behind a predictable pipeline. Five core stages, built in order, run by our team, and yours to keep. Month to month.
$7,500 at signing
$5,000 a month from month two
Month to month. We ask for three months.
- →Demand evidence: what actually moves buyers in your category, coded and sourced
- →Offer: value metric, packaging, risk reversal, expansion path
- →Positioning: the one-liner, the category, what you replace, competitor ammo
- →ICP: firmographics plus the trigger state, and whether you can detect it
- →Proprietary sourcing: verified target list built from registries and signals, not a bought database
- →Pipeline: the channels that fit how your buyers buy, inbound, outbound or both
- →Follow-up: every step and variant, with the angle written at the top, plus the sequences when outbound is part of it
- →Sending infrastructure procured and warming from day one, when outbound is part of it
- →A review call where you approve every piece before anything goes live
- →The team runs the pipeline, replies, refills lists, and rewrites what is not landing
- →Your own Slack channel with the people doing the work, 24-hour response on business days
- →A named account manager, never more than ten accounts each
- →Open office hours you can drop into
- →Live pipeline dashboard: where every campaign stands, plus warmup health, authentication and sending volume when outbound is part of it
- →A weekly report that says what we are not doing and why
- →Competitive intelligence that compounds — research a competitor once, it covers every future prospect on that platform
- →A senior operator in the room. Making decisions, not reporting on sends
Infrastructure runs about $297/mo plus lead credits, paid directly to the vendors.
Your accounts, your names, no markup.
$3,500 build, $2,500 a month, price held for twelve months.
The first three clients get half the price and keep it through the full year. After the third spot fills, it is $7,500 and $5,000. Same engine, same team, same everything.
Add-on: closing support
Offered once your pipeline is running, for teams that want help turning more of those conversations into customers. Your team still runs the call.
- +Objection handling: the objections that keep coming up and what to say to them
- +Competitor answers: the honest line when a prospect names a competitor
- +Sales call structure: how the call runs, from opening to next step
Ask on the call.
You are not choosing between agencies.
Most companies at this stage are deciding whether to hire someone. That is the honest comparison, so here it is.
| The pipeline build | Hiring an SDR | A typical agency | |
|---|---|---|---|
| Monthly cost | $5,000 | $6,000–7,000 fully loaded | $3,000–8,000 typical |
| Time to pipeline | About 1–4 months, inbound or outbound | One quarter to ramp | 30–60 days to first send |
| Who does the thinking | Operator-led, written into files | They learn on your dime | Senior pitch, junior execution |
| What you keep if it ends | The whole engine folder | Nothing | Usually nothing |
| Scope | Five core stages, not just sending | Sending | Sending |
| Infrastructure | Your accounts, at cost | You buy it | Often marked up |
| Ramp risk | Month to month, we ask for three | Severance if it fails | 6–12 month lock common |
SDR cost is base plus commission, benefits and tooling. Agency figures are published ranges for done-for-you outbound programs.
About the number.
Because that is where the thinking happens. Demand evidence, offer, positioning, ICP, a sourced target list, and the follow-up all get built and written down, plus infrastructure procurement and warmup when outbound is part of it. It is the most expensive part of the engagement to deliver and the part that decides whether the rest works.
You might. Fully loaded, one runs $6,000 to $7,000 a month, takes a quarter to ramp, and produces nothing in month one. They also arrive without an ICP, an offer, or competitor ammo, which means they build all of that themselves, slowly, and it leaves when they do. If you hire one later, the engine makes them productive in week one instead of month four.
The first three clients get $3,500 for the build and $2,500 a month, price held for twelve months. After the third spot fills, the rate is $7,500 and $5,000. Founding clients keep their price through the full year regardless.
Roughly $297 a month plus lead credits, paid directly to the vendors in your own accounts. We set it up, you own it, and there is no markup. Most firms bury this or mark it up 30 percent, which is why a $5,000 engagement quietly becomes $7,500 elsewhere.
Warmup takes about three weeks, then a sequence needs a full cycle to produce numbers worth reading. Judging the engine before that means judging noise. It is month to month and nothing steps up, but three months is the shortest honest window, so that is what we ask for.
You keep the engine folder, the list, and any domains and mailboxes, all in your own accounts. You would have paid for a market diagnosis and a working pipeline setup, which is worth having either way. We would rather tell you on the call that you are not a fit than take the money and find out together.
No. There is one offer and this is the price. A cheaper version would mean less thinking or someone junior doing it, and both defeat the point.
Start with the Growth Read. It's free.
See where your buyers are finding your competitor before you spend anything. Then decide whether the engine is worth building.