Work

Six engagements. Real numbers.

Three of these predate the productized engine and were delivered by Punch embedded in the business. The other three run on the engine, delivered by the team, and two of those are too early for results. Each is tagged with the stages the work actually lived in, because that is what carried over.

Whip Around / 01

B2B SaaS · Fleet managementCompleted

Closed cold on LinkedIn. Built the organic channel through the $7M to $10M run.

A twelve-month embedded engagement that started with a cold LinkedIn message. The founder had product-market fit and rising paid CAC, with no organic acquisition to fall back on.

PositioningPipeline

$7M → $10M

ARR during the engagement

12 months

delivered end to end

$15M

ARR since

The problem

Whip Around was growing but every new customer cost more than the last. Paid CAC was inflating with no second channel to absorb the pressure. The founder knew organic was the answer and had nobody to build it.

The work

→Diagnosed the unit economics behind the CAC inflation before touching a channel
→Architected the organic infrastructure from scratch: technical foundation, content engine, internal linking
→Wrote the playbook the internal team adopted and still runs
→Engagement closed when they brought the channel fully in-house

Outcome

Whip Around has since passed $15M ARR. The channel built during the engagement became a core acquisition lever, owned by their team.

A marketing agency (auto repair) / 02

Marketing agency · Auto repairCompleted

Embedded through the scale from zero to $110K MRR.

Joined as an advisor, expanded into Director of Growth and Technology. Built the two internal platforms the team still runs on daily.

OfferPipelineClose

$0 → $110K

MRR during the engagement

120+

team hours automated monthly

6.2x

ROAS validated to invoice

The problem

The agency was growing fast on manual process, Slack, and spreadsheets. Nobody could see what was actually driving revenue, repetitive work ate the week, and the founder sat in the middle of every decision.

The work

→Embedded in the leadership team as Director of Growth and Technology
→Product-led the build of an internal operating system automating 120+ team hours a month across reporting, search, task routing and project management
→Scoped and shipped v1 of an attribution platform connecting ad spend to closed revenue at the invoice level across Google Ads, LSA and Meta
→Validated a 6.2x ROAS methodology against real closed revenue rather than platform-reported conversions

Outcome

Both platforms are in production. MRR scaled from zero to $110K over the engagement period, and the team runs on the operating system every day.

S Cubed / 03

B2B SaaS · Practice managementActive

Rebuilt the offer and the demo motion. Unlocked a 1,500-clinic distribution network.

The longest-running Punch engagement. A real product in a real market with no repeatable way to reach it, and a cost structure that could not support the search.

DemandOfferPositioningClose

1,500

clinic distribution network unlocked

284K

records migrated in 30 seconds

The problem

The product solved a genuine problem for ABA clinics. What was missing was everything upstream of the demo: a defined buyer, an offer packaged the way that buyer thinks, and a motion that produced conversations without the founder starting each one.

The work

→Restructured vendor spend to extend the runway the search needed
→Rebuilt positioning and the offer around what clinic owners actually switch for
→Revived a stalled partnership, unlocking a 1,500-clinic distribution network
→Architected a migration tool processing 284,824 records in 30 seconds, validated against a 4GB production export, which removed the largest objection in every demo
→Rebuilt the demo structure around diagnosis before demonstration

Outcome

Close rate moved from zero to roughly sixty percent on inbound demos. Demand showed up across three separate surfaces: a reactivation campaign, Reddit, and competitor comparison pages on Google. That pattern is the reason the Growth Read exists.

RapidCloser / 04

Sales training · B2B servicesIn flight

The engine, delivered by the team, start to finish.

The first engagement run entirely on the productized engine. Built to the folder, executed by the team, none of it dependent on one person being available.

ICPPipeline

30 / 10

mailboxes across domains

spam placements in 2,317 warmup sends

The problem

Demos came from referrals, which meant growth was capped by network size and impossible to turn up on demand. The offer was strong and the reach was not.

The work

→Built the engine folder: ICP, offer, competitor ammo, sourced target list, sequences
→Procured and warmed 30 mailboxes across 10 domains before a single send
→Launched email and LinkedIn in parallel against a single trigger at a time
→Weekly reporting that names what is deliberately not being changed and why

Outcome

Full warmup health across every mailbox, zero spam placement across 2,317 warmup sends, and all ten domains passing MX, SPF, DKIM and DMARC. Campaign performance data lands at the six-week mark.

Adfelt / 05

Marketing agency · Home careEarly

Outbound built from the offer up, on infrastructure warmed before launch.

An early engagement on the engine. This card covers only what Punch built. Results are not in yet.

OfferICPPipeline

The problem

The agency needed conversations with the right home care businesses on purpose, with an offer packaged for that buyer and a clear path from a reply to a booked call.

The work

→Structured the offer and set up call routing, so every booked call reaches the right person
→Sourced the target list from the national provider registry and state business registries
→Launched email and LinkedIn outbound on dedicated sending domains, warmed before launch
→Set up booking confirmation for every call that lands on the calendar

Outcome

The engine is built and running. Results are not in yet, and this card will carry numbers once there are real ones to show.

OptiPub / 06

B2B SaaS · Email deliverabilityEarly

Outreach that opens with a finding the prospect can check.

An early engagement on the engine. Every first message starts from a verified finding on the prospect's own public email setup. Results are not in yet.

ICPOfferPipeline

40 of 49

target domains with a usable finding in a September scan

The problem

Cold outreach about email deliverability reads like every other pitch in the inbox. The first message had to prove itself before it asked for anything.

The work

→Scanned the public email setup of each target domain and kept only verified, checkable findings
→Opened every message with that finding, so the prospect can confirm it themselves
→Ran low-volume email alongside LinkedIn
→Built a messaging framework the client approved once, so sends do not wait on sign-off for each message

Outcome

Results are not in yet. In a September scan, 40 of 49 target domains had a usable finding to open with. That is a count of what the scan found, not a result.

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