Founding cohort: 3 spots at half price, price held for twelve months. See pricing →
The growth engine behind a
predictable pipeline.
Punch builds a predictable pipeline for demo-led B2B SaaS and agencies. We build the machine (targeting, messaging, follow-up, testing) and you own it. We don't sell leads.
Pipeline takes about 1–4 months to build, inbound or outbound. It is an investment, not a one-time purchase.
Buyers decide before you ever hear from them.
Past product-market fit, real customers, and the founder is still the best salesperson in the building. That works until it doesn't scale, and by then competitors with a worse product are getting the meeting first.
of the B2B buying journey happens before a seller is contacted
channels is where the best early-stage teams concentrate, not more
median CAC payback in 2024, up from 14 the year before
of B2B marketing leaders are replacing MQLs with opportunity metrics
Five stages. Pipeline is one of them.
Most firms sell you the last stage and hope the first four are already handled. They usually aren't, which is why the campaign underperforms and nobody can say why. We build the whole thing in order, because a list is only as good as the ICP behind it and a sequence is only as good as the offer inside it.
The motion that produces conversations on purpose.
Inbound, outbound or both, whatever fits how your buyers buy. The right channels done properly, follow-up scoped to one trigger at a time, and when outbound is part of it, sending infrastructure that stays clean.
Closing support, like objection handling and call prep for your team, is an add-on. Ask on the call.
You own the system. We just run it with you.
Most firms keep the thinking in their heads. When you leave, it leaves with them.
Every stage produces a file. That is what makes the work delegable to our team instead of dependent on one person, and it is what you walk away with if you ever stop.
Open one to see what is in it.
How to run this account cold. What was decided, what is still open, what to do first on any given Monday.
What this is, and what this isn't.
What this is
A steady flow of sales conversations with the buyers you actually want, built on purpose instead of hoped for.
Targeting, messaging, follow-up and testing, written down and set up in your accounts.
It keeps running if we leave. Nothing you paid to build walks out the door with us.
What this isn't
We don't sell leads or lists of names. We build the thing that produces the conversations.
Every decision is written down in files you can open, read and change.
Pipeline takes months to build and keeps improving as it runs. It is an investment.
Everything is set up in your name. We need admin access to the accounts we build for you, and nothing installed on your computers.
Three steps. Month to month.
You pay for the build up front, then month to month from month two. We ask for three months, because warmup and a full sequence cycle take that long to show real numbers.
Map
Enter your URL and a competitor. We show you where your buyers are finding them and not you, with links you can check yourself.
Build
We build the engine, stage by stage. When outbound is part of it, sending infrastructure goes up and starts warming on day one. You approve every piece before anything goes live.
Run
Our team sends, replies, refills, and rewrites. Weekly reporting, your own Slack channel, a named account manager.
Five clients, not five hundred.
Every number here comes from the client's own account, and we will show you the source on the call.
Closed cold via LinkedIn, then built the organic acquisition channel through the scale run. Diagnosed paid CAC inflation, architected the content engine, handed it off as an internal capability.
Longest-running engagement. Rebuilt the offer and the demo motion, then found demand across three separate surfaces: a reactivation campaign, Reddit, and competitor comparison pages.
30 mailboxes across 10 domains, full warmup health, zero spam placement across 2,317 warmup sends. Team-delivered end to end. Campaign in flight.
What clients say.
They became an extension of our business. Bought into our goals, our KPIs, our targets. Not just traffic, but conversion.
$7M to $10M ARR during the engagement
Unlocked a 1,500-clinic distribution network. Close rate moved from zero to roughly sixty percent on inbound demos.
Jace audited our SEO which was pretty much non-existent and then took it to the next level. It has definitely increased our website traffic and our business. Thank you, Jace!
I highly recommend Hiperion Marketing (now Punch) they are easy to work with and do an excellent job!
Hiperion (now Punch) has been a huge blessing to my business! They have walked me through every step of the way from start to finish and helped optimize customer traffic tenfold! 10 out of 10 recommend
The fact that they’ve taken my idea and turned it into an actual MVP is impressive.
Hiperion Marketing (now Punch) gives other companies something to aspire to. Their team has proven to be top-notch and have...
Jace and his team are not only professional, very quick to respond and understanding if those that aren’t “techy”, but...
Jace and his team have took our business to a new level with the services that his team provides. Anytime I have...
What running it actually means.
Your own Slack channel
Shared with the people doing the work, not a ticket queue. Replies within 24 hours on business days.
A named account manager
One person who knows your account and what we tried in month one. Never more than ten accounts each.
Open office hours
A standing slot you can drop into when something needs a conversation instead of a thread.
Live pipeline dashboard
Where every campaign stands right now, plus warmup health, domain authentication and sending volume when outbound is part of it.
The weekly report
Activity, replies, opportunities, and a ranked list of what to do next. Including what we are not doing and why.
Infrastructure at cost
Tooling, plus domains and mailboxes when outbound is part of it, set up in your own accounts. You pay the vendors directly. No markup, nothing hidden.
$7,500 to build it.
$5,000 a month to run it.
$7,500 at signing for the build, then $5,000 a month from month two. Month to month. We ask for three months, because warmup and a full sequence cycle take that long to show real numbers.
You shouldn't need a call to find out the price.
We're wrong for a lot of companies.
Pre-product-market-fit
If you are still learning who buys, more pipeline just gets you a faster no. Come back when the first customers look alike.
Anyone who needs leads next week
Pipeline takes about 1–4 months to build. When outbound is part of it, sending infrastructure alone takes about three weeks to warm safely. Anyone promising faster is burning your domain.
Anyone who has already picked the channel
We choose channels after the upstream work, not before. If you only want hands to run one channel you have already decided on, we are the wrong fit. The Growth Read will show you where your buyers actually look.
Self-serve products
If buyers sign up and pay without ever talking to anyone, the engine has no sales call to feed.
Founders who cannot approve anything
The engine needs your judgment during the build and about an hour a week after that. Less than that and it stalls.
Teams with nobody to take the meeting
We produce conversations. Someone on your side has to run them.
The ones people actually ask.
No. Pipeline is one stage of five, and it can be inbound, outbound or both, whatever fits how your buyers buy. The work that decides whether it lands is upstream: the offer, the positioning, and a target list built on a trigger you can actually detect. Anyone can send ten thousand emails. The engine is knowing who to reach, where, and what to say.
Because that is where the thinking happens. Demand evidence, offer, positioning, ICP, target list and follow-up all get built and written down, plus infrastructure setup and warmup when outbound is part of it. You approve every piece before anything goes live, and the folder is yours whether or not you continue.
No. The tools go in your own accounts and you pay the vendors directly at their price, so there is no markup and no surprise bill on top of the fee. What you pay us for is the engine and a team running it every day.
Everything we built: the target list, the follow-up, any domains and mailboxes, and the whole engine folder. All of it is in your accounts and your name from day one, and it keeps running if we leave. Nothing you paid to build leaves with us.
Warmup takes about three weeks, then a sequence needs a full cycle to produce numbers worth reading. Judging the engine before that means judging noise. It is month to month and you are never locked in, but three months is the shortest honest window, so that is what we ask for.
Our team builds and runs the campaigns day to day. A senior strategist sets the strategy, runs the install and stays on your Slack channel. The engine is written down specifically so the work never depends on one person being available.
Demo-led B2B SaaS and agencies. What matters is the shape: you sell through a demo or sales call, you are past product-market fit, and the founder is still doing most of the selling. If you sell self-serve with no sales call, we are not.
See where your buyers are
finding someone else.
Free. Your score and read show on the page in a few minutes, and the full report is yours with a work email. Bring your average client value to the call and we'll put a real number on what it's costing.